Fiid @eatfiid is an Irish startup that, between of many interesting pro environmental initiatives they have, one is particularly related with TRACY project. They worked with a team of climate specialists to calculate the carbon emissions generated by their meals. Then, they calculated the life cycle of raw materials and packaging, relevant logistics, manufacturing, delivery to customers, and the disposal of @eatfiid and its packaging. With this they have achieved the honor of being pioneers in carbon neutrality for ready meal.
To discover more about Fiid and the creative mind behind it, visit the links: https://foodandwine.ie/interviews/fiid-founder-shane-ryan-plant-based-food